After a year of diving deep into the world of content creation, specifically making Unreal Engine tutorials and even repurposing them as Shorts and TikToks for wider reach, I’ve decided it’s time to step back.
I’ve learned an immense amount about content creation itself, but I no longer have the incentive to continue producing videos for these platforms.
There are a few key reasons behind this decision:
- Lack of Demand for Educational Content: I genuinely believe the content I was creating was good, but YouTube, at its core, seems to be more of an entertainment platform. Users primarily go there for a quick laugh or to be entertained, which clashes with my goal of teaching programming snippets. The audience simply isn’t there for in-depth technical instruction in the way I’d hoped.
- Diminishing Returns for Effort: I’ve observed many other Spanish-speaking game development channels working just as hard, if not harder, than me towards the same objective. Many have been at it for much longer, yet their results have been consistently poor, despite the high quality of their content. After dedicating a year to this project, I feel it’s time to move on and focus my energy elsewhere.
- The DeValen Case Study: I’ve been closely following the YouTuber DeValen. While his content isn’t educational, he’s experienced significant growth on YouTube in recent years. However, in one of his recent videos, he shared how the conversion of views to actual players for one of his Roblox projects was very low. This really solidified my concerns about the platform’s ability to drive specific, targeted engagement for development-focused content.
From now on, I’ll be taking the knowledge I’ve gained in content creation and applying it to marketing my own apps and games. I’ll also be seriously considering publishing more structured, in-depth courses aimed at a more mature audience on platforms specifically designed for learning, such as Udemy or Domestika.
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